Media Coalition Website

Redefining Brand Identity and Online Presence

Client: The European VOD Coalition
Project: Brand Identity and Website Redesign
Stakeholders: Netflix, Disney, Sky, Sooner, Paramount, Warner Bros. Discovery, Starz, NBCUniversal

Overview

In the dynamic world of media and entertainment, having a strong brand identity and digital presence is crucial. When Netflix's European Communications Director reached out to me, I was presented with an exciting challenge: to update the logo and website for The European VOD Coalition. This coalition comprises some of the largest video streaming platforms in the world, including Netflix, Disney, Sky, Sooner, Paramount, Warner Bros. Discovery, Starz, and NBCUniversal, among others. The goal was to create a cohesive brand identity and an impactful marketing site that would support their efforts to lobby European policymakers effectively.

Project Goals

The primary objectives of this project were to:

• Redesign the coalition’s logo and brand identity to reflect its collective vision and authority in the industry.
• Develop a modern and engaging marketing website that communicates the coalition’s mission and initiatives to policymakers and stakeholders.
• Ensure seamless integration of diverse brand elements from all participating companies.

Process and Solutions

Working with a coalition of major global media companies required a strategic approach to balance the diverse brand identities and objectives. Here’s how we achieved this:

• Brand Identity Redesign: I began by conducting a thorough analysis of each stakeholder's brand to identify common themes and values. This informed the creation of a new logo and visual identity that encapsulated the coalition's collective strength and influence. The design aimed to convey unity while respecting the individuality of each member brand.
• Collaborative Workshops: I facilitated workshops with representatives from each company to gather insights and feedback, ensuring that the new brand identity resonated with all stakeholders. This collaborative approach was vital in aligning the coalition’s vision and message.
• Website Design and Development: The next step was to design and develop a sleek, modern marketing site that effectively communicated the coalition's goals and initiatives. The website was designed to be user-friendly and visually appealing, providing an informative platform for policymakers and industry stakeholders to learn about the coalition's advocacy efforts.
• Responsive Design and Accessibility: Ensuring the site was accessible and responsive across all devices was a priority. This required meticulous attention to detail in the development process, using the latest web standards and best practices.

Challenges and Achievements

One of the key challenges was integrating the diverse brand elements from each stakeholder into a unified identity. Through strategic collaboration and innovative design solutions, we achieved a cohesive brand that accurately represents the coalition's mission.

Outcome

The updated brand identity and website were successfully launched, receiving positive feedback from stakeholders and enhancing the coalition’s ability to engage with European policymakers. The project not only strengthened the coalition's presence but also solidified its role as a leading voice in the media industry.

Conclusion

Working with The European VOD Coalition was an incredible opportunity to collaborate with some of the most influential media companies in the world. This project highlights my ability to manage complex, multi-stakeholder design challenges and deliver solutions that drive impactful results.